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Through in-depth research and analysis we have identified and validated four immutable components of great organizations. We have found that each of these elements are required in order to build a great organization. They frame an ecosystem where, if even one is missing, the chances to succeed at the others becomes extraordinarily difficult.
Outcome 1: Great organizations outperform financially relative to the "strategic hand" they are dealt. The potential of a unit must be factored into the equation because once external factors such as store location or intensity of competition are stripped away, you will tend to see where your real talent lies.
Outcome 2: Great organizations earn not just customer satisfaction, but true customer loyalty. This type of loyalty drives true growth because customers enjoy doing business with them.
Outcome 3: Great organizations earn not just employee happiness, but true employee loyalty. When employees give their heart to an organization, magical things can happen. Barriers are brought down. Synergy is rampant. Trust is escalated.
Outcome 4: Great organizations don't just exist; they make a distinctive contribution in their community or the world. A good question is, "Would the world miss your organization if it disappeared?"
What would it mean to you if you could beat your competition in each of these categories? Organizations that do will experience a transformation unlike any known before. There will be a monumental shift from good performance today to great performance tomorrow.
