THE 4 IMPERATIVES OF GREAT LEADERS

FranklinCovey's premier leadership-development program, Executive Leadership Week, draws from the best thinking of global leadership experts including Ram Charan, Jack Welch, Fred Reichheld, Clayton Christensen, and others. The program also reflects our own deep experience developing effective, difference-making leaders. Over the years, we have discovered that people make their highest and best contributions when their leaders execute on four specific imperatives:

1. Inspire Trust. Great leaders create personal credibility and earn the legitimate trust of others.
2. Clarify Purpose. Great leaders work effectively with others to create a clear and compelling purpose that is focused on customer needs - strategically aligned and financially viable.
3. Align Systems. Great leaders build the organization's capability to consistently achieve its goals, attract and retain talent, improve work processes, and develop intense customer loyalty.
4. Unleash talent. Great leaders tap the full potential and contribution of each individual, respecting all the dimensions of the "whole person."

LEADERSHIP IN THE KNOWLEDGE WORKER AGE
During the course of the Executive Leadership Week program, executives and other senior leaders prepare to lead their organizations in the Knowledge Worker Age. In a retreat-like setting, you will explore the definition of leadership greatness and gain new tools and insights into how to achieve it.

Over the course of five days, you will:

• Gain insights on current, relevant leadership challenges through open discussions with peer Executive Leadership Week participants.
• Gain the "time and space" to focus on your most pressing leadership challenge - or opportunity.
• Increase your capacity to execute on and achieve your most critical organizational results.
• Achieve the highest loyalty and contribution of your team members in achieving critical goals.
• Learn how to create four essential systems that drive enduring, measurable results.
• Measure and earn the intense loyalty of your customers.
• Learn how to help others achieve their full potential.
• Improve the trust others have in you as a leader.

"Leadership is communicating to people their worth and potential so clearly that they come to see it in themselves."
Dr. Stephen R. Covey, The 8th Habit

THE RIGHT TOOLS TO HELP YOU BUILD YOUR LEADERSHIP LEGACY FranklinCovey's Executive Leadership Week includes a rich set of materials to help you make the most of your learning experience, including:

• Prework to help you prepare, including defining a personal leadership challenge or opportunity you want to focus on.
• A Leadership Quotient (LQ) assessment to measure your leadership capabilities.
• A full set of electronic tools, videos, and other resources to help you implement what you have learned and achieve new results when you return to the office.
• Exclusive access to online leadership tools, expert interviews, and other resources at www.leadershipcontract.com.
• A set of leadership books, including: The 8th Habit by Stephen R. Covey, The Ultimate Question by Fred Reichheld, What the CEO Wants You to Know by Ram Charan, and others.
• A follow-up Leadership Quotient assessment (six months after the program).

TESTIMONIAL
"Taking a whole week out of my schedule is just something I never do. FranklinCovey's Leadership Week was well above my highest expectations. It has literally changed my life - my operating style. It's given me a leadership processes and a new way of thinking about myself and the people I work with."
Bruce Whiting, President, Kaibab Industries

GREAT LEADERS
Anyone can tell you there is a clear difference between great leaders and competent managers. But not everyone agrees on the definition of a great leader. Are great leaders measured by the results they've achieved? the scope of their responsibilities? their efficiency?

We have learned that leadership greatness is defined by four primary outcomes:

• Sustained superior performance - the ability to generate breakthrough results, time and time again.
• Intensely loyal customers - clients, vendors, and partners who aren't just satisfied, but are devoted to your continued success.
• Winning culture - a workplace in which everyone is unleashed to contribute their highest and best talents.
• Distinctive contribution - the legacy for which you will be known long after you are gone.

FranklinCovey's Executive Leadership Week will help you achieve these four outcomes in your own organization.

WORKSHOPS THAT WORK FOR YOU!
FranklinCovey provides powerful tools and training to help every person at every level of your organization achieve optimal leadership and effectiveness skills. The long-term results you'll experience from Executive Leadership Week make it well worth the investment. Your enhanced ability to define your organizations mission, articulate its strategy, align its structures and lead effectively will boost performance so that greater results can be achieved.

REGISTER TODAY! HERES HOW
5 DAY PUBLIC WORKSHOP PRICING
$6450 per participant

For locations and dates of workshops near you and for information on group discounts, call toll free 1-800-236-5284, email us.